Why we don't do big discounts.

Black Friday has been and gone, or has it? What once was a day of discounts has now turned into a week, and if continued at this rate will probably end up becoming a month. A month of inboxes full of spam and companies trying to sell you all the crap they don't want, crap that they are still making a profit on even when sold at huge discounts. We don't know about you but this seems pretty wrong to us. 

Black Friday is the epitome of what we like to call "the culture of more". A culture where we are encouraged, almost to a level of brainwashing, that we need to have more to experience happiness or show success. More money, more stuff, the latest thing, and Black Friday is a day where you can get all this and even more for a whole lot less. Did getting that discount feel good? Of course it did, you're human. However, it’s likely that these companies are tricking you into buying old, tired stock at a price that is still providing a profited them.

How does this happen? How can these companies still make money when selling their goods so cheap? Well, the answer in most cases is exploiting a labour force that has no other optionsproducing products that cost next to nothing and marking them up by about 700%. A good way of thinking about it is that if you see a product for 30, 50, or even 70% off then the price its reduced to is probably the price it should have been in the first place. From what we can see, this practise isn’t uncommon in the fly fishing world.

Here at Bear we don't do big discounts because we cannot afford to. Our products are made by skilled craftspeople in the UK who are paid well and produce awesome work. For these products, we charge a fair price. If we offered discounts we would lose money. We started Bear to change the industry and the sport for the better. We hope others follow our lead. There are more important things in this world than money and stuff, primarily fly fishing.


Team Bear


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