Made to make a difference.

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How it works.

Made to make you feel great.

Mental and physical health are important to the Bear family. Both co-founders suffer from different mental health issues and have found solace and peace through fly fishing. We believe that fly fishing is a brilliant tool to help achieve positive mental wellbeing and physical fitness. A fish a day keeps the doctor away!

Mental Health

Learn more about how fly fishing can improve your mental health.

Physical Health

Learn More about how fly fishing can improve your physical health.

"When I got my mind set on not bringing all the unnecessary equipment, the Bear Minimal Bag was an amazing tool!"

Kenneth Giese Hejnfelt

"I simply love the bag, and I love the fact that I own one even more!"

Jonas Laigaard